Marcel Danesi

Professor Emeritus
Birge Carnegie, Room 26 (Victoria College)


Fields of Study

Areas of Interest

Research Keywords: Linguistic anthropology, semiotics, youth culture

Research Region: Italy, France, North America


Marcel Danesi is known for his work in semiotics and youth culture. He has published as well on the meanings of popular culture and how they inform social evolution. He has also written textbooks introducing linguistics and semiotics. And he has published a series of books on advertising as a sign system.


Ph.D., University of Toronto, 1974


2016  The Semiotics of Emoji: The Rise of Visual Language in the Age of the Internet. Bloomsbury Academic.

2015   Popular Culture: Introductory Perspectives, 3rd ed. Lanham: Rowman & Littlefield. Pp. xi, 330.

2013   Signs of Crime: Introduction to Forensic Semiotics. Berlin: Mouton de Gruyter.

2013   The History of the Kiss: The Birth of Popular Culture. New York: Palgrave-Macmillan.

2013   Discovery in Mathematics: An Interdisciplinary Approach. Munich: Lincom Europa.

2013  (with Antonia Nicaso). Made Men: Mafia Culture and the Power of Symbols and RitualRowman & Littlefield.

2013   Encyclopedia of Media and Communication. University of Toronto Press.

2008  Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys. Lanham: Rowman & Littlefield.